PostHeaderIcon Friday Report: ‘Up’ Floats to the Top

On Friday, Up arrived with a buoyant estimated $21.4 million on approximately 6,700 screens at 3,766 sites (including a record 1,530 3D presentations). The Pixar comedy adventure ranks as the second-highest grossing opening day for a Disney-animated title, behind WALL-E's $23.2 million, although the first days of The Incredibles, Finding Nemo, Cars and Monsters, Inc. rate higher in terms of attendance.

Up and Finding Nemo are the only Pixar movies to debut on the post-Memorial Day weekend, and Nemo's $20.2 million is the equivalent of over $24 million adjusted for ticket-price inflation. Now, if Up follows a similar pattern as early June releases like Cars or Kung Fu Panda, it's weekend would come in close to $65 million, but if it's more akin to Finding Nemo, its weekend would soar well above $70 million.

Night at the Museum: Battle of the Smithsonian subsided by more than half from last Friday, grossing an estimated $7.5 million for an $87.3 million total in eight days. It now trails the first Night at the Museum, which made $13.5 million in its second Friday for a $92.6 million eight-day tally (during the Christmas holiday period). Battle of the Smithsonian's on track for a second weekend in the $28 million range.

The weekend's other nationwide debut, Drag Me to Hell, nabbed an estimated $6.4 million on around 2,900 screens at 2,508 sites. On the same weekend last year, another horror movie, The Strangers, fared better with $7.7 million on its first day, while a similar horror movie from Summer 2007, 1408, began with $7.6 million. Should Drag Me to Hell see a pattern like The Strangers or 1408, its weekend would come in at around $17.5 million. That would rate as a slightly above average start for a supernatural horror, and the picture will vie for third place this weekend with Terminator Salvation.

Falling harder than its predecessors, Terminator Salvation faded 66 percent to an estimated $5.1 million for a $79.6 million tally in nine days. Terminator 3: Rise of the Machines was off 54 percent to $6 million in its second Friday and had $90.8 million in its first nine days.

Star Trek had its smallest Friday-to-Friday drop yet, easing 38 percent to over $3.6 million. In the process, it crossed the $200 million milestone in 22 days, and it has stood as the top-grossing picture of 2009 since Wednesday, when it eclipsed Monsters Vs. Aliens. For the weekend, Star Trek is headed for around $13 million.

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PostHeaderIcon Weekend Report: ‘Night at the Museum,’ ‘Terminator’ Dominate

In one corner this Memorial Day weekend was the sequel to a blockbuster and first major family comedy event in two months, and, in the other, the latest entry in a faded action franchise, emerging from a six-year dormancy and lacking its most iconic figure. It was clear which picture would gross more, and, while both may ultimately pale compared to their predecessors, they each did about as well as could reasonably be expected.

Over the four-day Memorial Day weekend, Night at the Museum: Battle of the Smithsonian exhibited $70.1 million on approximately 7,200 screens at 4,096 sites, while Terminator Salvation delivered $51.9 million on around 6,400 screens at 3,530 sites (for a $65.3 million tally including its Thursday opening). Overall four-day weekend business was nearly $222 million, or essentially flat with the same period last year when Indiana Jones and the Kingdom of the Crystal Skull debuted.

Boasting the top start for a live-action Ben Stiller movie, Night at the Museum: Battle of the Smithsonian was on par with Stiller's animated Madagascar, which opened on Memorial weekend 2005, adjusted for ticket price inflation. The first Night at the Museum made $42.2 million on approximately 4,900 screens at 3,685 sites in its first four days, which was huge by the standards of its Christmas berth.

Memorial releases tend to be more front-loaded than Christmas releases, and it's unlikely that Night at the Museum: Battle of the Smithsonian will wind up near the first Night's $250.9 million final gross. That wouldn't be disappointing because sequels of this ilk frequently fail to sustain the audience of their predecessors, even when the predecessors are well-liked, from Ghostbusters to Men in Black to the recent Pink Panther redux. In its marketing campaign, Battle of the Smithsonian simply offered more of the same shenanigans as the first Night, adding a few new characters to the mix but without a new hook. It coasted on the audience's good will from the first movie, so retaining most of that audience would be a fine result.

Runs at 160 IMAX sites accounted for $5.4 million of Battle of the Smithsonian's gross. One of those was the Smithsonian itself, which was the picture's top-grossing venue. Distributor 20th Century Fox's exit polling classified 52 percent of the audience as "non-family" (the other 48 percent being families), and suggested that 55 percent of that crowd was under 25 years old with an even split between the genders.

Following the disappointment of Terminator 3: Rise of the Machines six years ago, the ratings fizzle of the television series Terminator: The Sarah Connor Chronicles and the failure of California "Governator" Arnold Schwarzenegger (who makes a cameo in the new movie), Terminator Salvation rose from the ashes with a solid debut. Distributor Warner Bros.' research indicated that 63 percent of the audience was male and 58 percent was in the 18-34-year-old range. Attendance was lower than Terminator 3 (T3) and Terminator 2: Judgment Day (T2). Salvation's three-day weekend was $42.6 million, while T3's was $44 million at 3,504 locations, which would adjust to around $53 million today, and T2's $31.8 million weekend at 2,274 locations back in 1991 is the equivalent of over $54 million today. Each had greater five-day attendance tallies than Salvation. T3 itself didn't have the market impact of T2, though initial numbers were similar, and it quickly faded to a $150.4 million final gross.

In the context of the Terminator franchise, Terminator Salvation is as much a prequel as it is a sequel, because the future is treated as the past in the previous movies and its setting is before that future. Coming off more as fan boy fantasias than story advancers, prequels and spin-offs can struggle to appeal beyond the franchise bases. That's why Salvation was destined to be more commercially akin to X-Men Origins: Wolverine (which hit a series low) than the rebooted Star Trek. However, the previous Terminators' dramatic flashes of the post-apocalyptic future captured viewers' imaginations to a degree that further exploration was welcome enough to retain more of the audience than a T3 retread might have. Credit must also go to Salvation's slick advertisements that promised a grand action drama.

Down 47 percent for the three-day weekend, Star Trek notched a $29.4 million four-day, and, with $191 million in 18 days, it jumped ahead of Star Trek III: The Search for Spock to become the Star Trek franchise's fourth most-attended picture. Its descent was partly due to a loss of IMAX showings: the Night at the Museum sequel took over nearly all of them. Playing only midnight shows at 138 sites, Star Trek's IMAX-only weekend was $578,376, off 89 percent from last weekend for an IMAX-only tally of $20.7 million.

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PostHeaderIcon Friday Report: ‘Night at the Museum’ Takes Lead Over ‘Terminator’

On Friday, Night at the Museum: Battle of the Smithsonian drew an estimated $15.3 million on approximately 7,000 screens at 4,096 venues to lead the day, and it's a lock to top Memorial Day weekend as a whole. The start was a bit higher than Night at the Museum's first day, which came in at $12.1 million on around 4,800 screens at 3,685 venues. However, that first movie opened at Christmastime, a period when box office isn't as concentrated on a single day as it is in May. In other words, a $12 million day near Christmas means more in the long run than a $15 million day in May. Battle of Smithsonian's opening day was also a tad lower than past Memorial opener Madagascar's, adjusted for ticket price inflation. Still, based on past comparable titles, the picture is on course for a four-day weekend haul in the vicinity of $66 million, a tally that the first movie took six days to pass.

In its second day, Terminator Salvation claimed an estimated $14.8 million on around 6,400 screens at 3,530 venues. That was a higher first Friday gross than the previous Terminator movies, but it trailed in the number of tickets sold: Terminator 3: Rise of the Machines's first Friday would be the equivalent of $15.5 million today, while Terminator 2: Judgment Day's adjusts to over $19 million. Based on the patterns of past Memorial debuts, the highest that Terminator can climb is around $57 million for the four-day weekend, which would give it more than $70 million in five days. Unadjusted, Terminator 3 made $72.4 million in its first five and a half days.

Also opening, Dance Flick was the latest spoof to fall flat, grossing an estimated $3.9 million on around 2,600 screens at 2,450 venues. That wasn't much higher than Superhero Movie, and it's headed for a four-day weekend in the $14 million range.

Among holdovers, Angels & Demons slipped 63 percent to over $6 million, bringing its total to $66.2 million in eight days. Predecessor The Da Vinci Code tumbled 64 percent at the same point, though its tally was $112.7 million. Past similar titles indicate a $25 million plus four-day weekend for Angels & Demons.

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PostHeaderIcon ‘Terminator’ Conquers Thursday

In its Thursday opening, Terminator Salvation raked in $13.4 million on approximately 6,500 screens at 3,480 sites. The figure included an estimated $3 million from midnight showings. While solid, the sci-fi action sequel wasn't quite as robust out-of-gate as the last two Terminator movies in terms of attendance.

Six years ago, Terminator 3: Rise of the Machines began with $12.4 million at 3,355 sites on its opening Wednesday (plus an additional $4 million from Tuesday evening previews). Adjusted for ticket price inflation, that would equal nearly $15 million today (and nearly $20 million including Tuesday). Terminator 2: Judgment Day started with a $9.3 million Wednesday at 2,274 sites back in 1991 (not including $2.4 million from Tuesday evening previews), which would equal nearly $16 million today, adjusted.

Comparable Thursday openings from the past are sparse for Terminator Salvation. The only other major picture to open on the Thursday before Memorial Day weekend was Indiana Jones and the Kingdom of the Crystal Skull last year. That revival of a dormant franchise grossed $25 million in its Thursday debut and then made $126.9 million over the four-day Memorial weekend. If Terminator follows a similar pattern, its four-day weekend would come in at close to $68 million. However, since Terminator's appeal isn't as broad or family-oriented as Indiana Jones, it may wind up with less.

Among other movies in the market, Star Trek was relatively unphased by the advent of Terminator Salvation. Trek pulled in nearly $3 million on Thursday, down four percent from Wednesday and 47 percent from last Thursday, and its two-week tally stands at $161.6 million. During the week, it surpassed Star Trek: First Contact to become the fifth biggest Star Trek movie, adjusted for ticket price inflation. On Wednesday, it even temporarily reclaimed the top spot from Angels & Demons. The Da Vinci Code sequel was then pushed down to third on Thursday, making $2.6 million and bringing its opening week haul to $60.1 million.
 

PostHeaderIcon Weekend Report: ‘Angels & Demons’ Lights Up, ‘Star Trek’ Maintains Thrust

While Mona Lisa might frown at the more earthly sum, The Da Vinci Code sequel Angels & Demons uncovered a spirited $46.2 million on approximately 7,000 screens at 3,527 sites, leading the weekend ahead of a storming Star Trek. Overall weekend business rang in at more than $137 million, which was a four percent improvement over the same weekend last year but not among the best showings for the timeframe.

Three years ago, The Da Vinci Code blazed into 3,735 theaters with a $77.1 million opening, ultimately grossing $217.5 million (not to mention another $540.7 million overseas, and Angels & Demons is on track to have a similar domestic-to-foreign ratio with its $102.1 million foreign take). Based on one of the biggest-selling novels of all time and embroiled in controversy, Da Vinci was a unique phenomenon. No adult-oriented thriller had such a first weekend high before or since. It was never in the cards for Angels & Demons to come close to Da Vinci. The storyline had a less significant scope and inspired no hullabaloo, and Da Vinci itself had a mixed reception and didn't leave audiences begging for more.

Considering that the Dan Brown novel on which Angels & Demons is based sold fewer than half as many copies as The Da Vinci Code, a 60 percent retention of Da Vinci's opening wasn't too shabby. It was comparable to the dip from Hannibal to Red Dragon, and Angels' start also stands as the second-biggest for a Tom Hanks movie and is among the largest in the adult thriller category. According to distributor Sony Pictures' exit polling, 52 percent of the audience was female and 50 percent was 30 years and older, skewing slightly older than Da Vinci.

Unphased by Angels & Demons, Star Trek excelled in its second weekend, logging $43 million. Reaching $147.6 million in just over ten days, it eclipsed Star Trek IV: The Voyage Home as the highest-grossing picture in the franchise. In terms of attendance, though, it advanced to sixth place, surpassing Star Trek: Generations and Star Trek VI: The Undiscovered Country on Sunday.

Slowing 43 percent, Star Trek effectively had the best second weekend hold for a Star Trek movie since Star Trek III: The Search for Spock, and it had a smaller decline than Iron Man last year. The IMAX portion of its gross was down 27 percent to $5.3 million at 138 sites, which was a record second weekend for the format, beating The Dark Knight's $4.7 million. The IMAX tally is $17.6 million, accounting for nearly 12 percent of the overall total. Starting May 22, Star Trek is scheduled to relinquish its IMAX screens to Night at the Museum: Battle of the Smithsonian.

Sinking to third, X-Men Origins: Wolverine mustered $14.7 million, down 44 percent. Its drop was actually less than the previous X-Men movies in their third weekends. Nonetheless, each of those pictures had higher attendance at the same point, and the gap only widened. Strong for what it is, Wolverine has generated $151 million in 17 days.

Ghosts of Girlfriends Past lingered in fourth place with $6.7 million and continued to save a little bit of face after its soft debut. Down 35 percent, it has held about as well as Failure to Launch, though its gross remains a Matthew McConaughey romantic comedy low with $39.9 million in 17 days.

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